AI Insights · Timothy · July 2025
Top 5 Fashion Games on iOS in Israel, Q2 2025
Explore the performance of the top 5 fashion games on iOS in Israel during Q2 2025, highlighting trends in downloads, revenue, and active users.
In the second quarter of 2025, the fashion game genre on iOS in Israel showcased varying performances across the top five apps. Here's a detailed look at how these apps fared based on data from Sensor Tower.
Skincare Time: Makeover ASMR saw its weekly downloads fluctuate, peaking at approximately 2.5K in mid-June before dropping to 483 by the end of the month. The app's weekly active users showed a similar pattern, rising to about 5.3K mid-June and ending the quarter at 3K. Revenue was negligible throughout most of the period, with a brief rise to $9 in early June.
Hair Tattoo: Barber Shop Game maintained a steady presence, with weekly downloads peaking at 1.8K in mid-June. Active users consistently remained above 12K, reaching a high of 14.2K in the same period. The app didn't generate any significant revenue during this quarter.
Fashion Queen: Dress Up Game experienced a moderate increase in downloads early April, peaking at 1K, with active users generally stable around 7K throughout the quarter. Revenue saw minor spikes, hitting $24 in early June.
Makeup Stylist - DIY Salon game showed a steady increase in revenue, reaching $124 by mid-June. Downloads remained relatively stable, averaging around 600 weekly, while active users hovered around 8K, showing a slight decline towards the end of the quarter.
Finally, Barber Chop had a consistent download rate, with a slight increase to 525 by the end of June. Active users showed a similar trend, concluding the quarter with approximately 2.8K users. Revenue remained minimal throughout.
These insights demonstrate the diverse performance within the fashion game category on iOS in Israel. For more detailed analytics and trends, visit Sensor Tower.
